Behavioral Science TV Character Evaluation

'Man's search for meaning by Viktor Frankl Research Paper

'Man's quest for significance by Viktor Frankl - Research Paper Example Man’s Search for Meaning.† The subjects are so basically investigated to the degree that the basic utilization of Viktor’s content gives an ideal examination for other distinctive genuine events. Given the motivation to basic relevance, the beneath article fundamentally breaks down the film â€Å"Eternal Sunshine of the Spotless Mind† all from a basic perspective of Viktor’s thinking thoughts. On one hand, Viktor endures as a survivor of the Auschwitz Concentration camp as a detainee casualty of the World War II. To Viktor, it is very clear and the general actuality that the greater part of the detainees of such level will undoubtedly free importance to life. Upon such circumstance, the prisoners gradually become feeble right from within. The supreme outcome is seen by all when the individual uncovers the internal shortcomings through poor states of mind and incredibly unforeseen weakness appearances. As per Viktor, a prisoner endure longer in the death camps relying upon how solid the individual significance forever was. In reality, Viktor had basically checked on the probably the most persuasive human life-realities ever (Victor, 38). All together for each awesome individual to carry on with an upbeat and fulfilling life, it is in their essential enthusiasm to distinguish the fundamental reason throughout everyday life and infer the best natural products from it. The cre ator has faith in the origination that in the event that one figures out how to distinguish a reason to live, makes all conceivable positive sentiments of it, and enormously lives to the envisioned future result; at that point it is upon destiny for the accomplishment to be seen. Though, on theother hand, â€Å"Eternal Sunshine of the Spotless Mind† achieves a totally different way to deal with individuals attempting to discover basic significance for their lives. The film is set at the activity of an irritated couple, previous darlings who had their recollections deleted for better significance for their individual lives. All things considered, the film could have been determined to the premise of some anecdotal life occasions. In any case, it radiates and take after the very

Pavlovs Dogs and Classical Conditioning

Pavlovs Dogs and Classical Conditioning Theories Behavioral Psychology Print Pavlovs Dogs and Discovery of Classical Conditioning By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on February 07, 2020 Jules Clark/Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology Pavlovs dog experiments played a critical role in the discovery of one of the most important concepts in psychology. While it was originally discovered quite by accident, these famous experiments led to the discovery of classical conditioning. This discovery had a major impact on our understanding of how learning takes place as well as the development of the school of behavioral psychology. Pavlovs Dog: A Background How did experiments on the digestive response in dogs lead to one of the most important discoveries in psychology? Ivan Pavlov was a noted Russian physiologist who went on to win the 1904 Nobel Prize for his work studying digestive processes. It was while studying digestion in dogs that Pavlov noted an interesting occurrence: His canine subjects would begin to salivate whenever an assistant entered the room. The concept of classical conditioning is studied by every entry-level psychology student, so it may be surprising to learn that the man who first noted this phenomenon was not a psychologist at all. In his digestive research, Pavlov and his assistants would introduce a variety of edible and non-edible items and measure the saliva production that the items produced. Salivation, he noted, is a reflexive process. It occurs automatically in response to a specific stimulus and is not under conscious control. However, Pavlov noted that the dogs would often begin salivating in the absence of food and smell. He quickly realized that this salivary response was not due to an automatic, physiological process. The Development of Classical Conditioning Theory Based on his observations, Pavlov suggested that the salivation was a learned response. The dogs were responding to the sight of the research assistants white lab coats, which the animals had come to associate with the presentation of food. Unlike the salivary response to the presentation of food, which is an unconditioned reflex, salivating to the expectation of food is a conditioned reflex. Pavlov then focused on investigating exactly how these conditioned responses are learned or acquired. In a series of experiments, Pavlov set out to provoke a conditioned response to a previously neutral stimulus. He opted to use food as the unconditioned stimulus, or the stimulus that evokes a response naturally and automatically. The sound of a metronome was chosen to be the neutral stimulus. The dogs would first be exposed to the sound of the ticking metronome, and then the food was immediately presented. After several conditioning trials, Pavlov noted that the dogs began to salivate after hearing the metronome. A stimulus which was neutral in and of itself had been superimposed upon the action of the inborn alimentary reflex, Pavlov wrote of the results. We observed that, after several repetitions of the combined stimulation, the sounds of the metronome had acquired the property of stimulating salivary secretion. In other words, the previously neutral stimulus (the metronome) had become what is known as a conditioned stimulus that then provoked a conditioned response (salivation). The Impact of Pavlovs Research Pavlovs discovery of classical conditioning remains one of the most important in psychologys history. In addition to forming the basis of what would become behavioral psychology, the classical conditioning process remains important today for numerous applications, including behavioral modification and mental health treatment, including treating phobias, anxiety and panic disorders. Pavlov’s work has also inspired research on how to apply classical conditioning principles to taste aversions. The principles have been used to prevent coyotes from preying on domestic livestock and to use neutral stimulus (eating some type of food) paired with an unconditioned response (negative results after eating the food) to create an aversion to a particular food.?? Unlike other forms of classical conditioning, this type of conditioning does not require multiple pairings in order for an association to form. In fact, taste aversions generally occur after just a single pairing. Ranchers have found ways to put this form of classical conditioning to good use to protect their herds. In one example, mutton was injected with a drug that produces severe nausea. After eating the poisoned meat, coyotes then avoided sheep herds rather than attack them. While Pavlovs discovery of classical conditioning formed an essential part of psychologys history, his work continues to inspire further research today. His contributions to psychology have helped make the discipline what it is today and will likely continue to shape our understanding of human behavior for years to come.

What Is Compression Ignition

The concept behind compression ignition involves using the latent heat built up by highly compressing air inside a combustion chamber as the means for igniting the fuel. The process involves compressing a charge of air inside the combustion chamber to a ratio of approximately 21:1 (compared to about 9:1 for a spark ignition system). This high level of compression builds tremendous heat and pressure inside the combustion chamber just as fuel is primed for delivery. An injection nozzle plumbed into the combustion chamber sprays a mist of precisely metered fuel into the hot compressed air whereupon it bursts into a controlled explosion that turns the rotating mass inside the engine.  Ã¢â‚¬â€¹ Compression ignition is also commonly referred to as diesel engine, largely because it is a staple of a diesel ignition. Gasoline requires the spark ignition in order to start, but diesel can be started through this alternative means of ignition. Benefits Along with the added start-up power of the much stronger compression ignition, the general wear-and-tear on an engine is significantly less than that of a gasoline engine, meaning less maintenance and upkeep on your diesel vehicle. Because there is no spark ignition, the absence of spark plugs or spark wires means less cost in that department as well. Theyre also more efficient than gas engines in converting fuel to power, resulting in better fuel economy. Since diesel also burns cooler than gasoline, units running on compression ignition tend to have a longer lifespan than those running on spark ignition and gasoline. Overall, this makes the engine also more durable and reliable than gas models.  If something goes wrong with a diesel engine, its not going to be the compression ignition — at least not for a long time. Thats not the case with spark plugs and wires which often need to be replaced in gasoline engines, rendering the vehicle unable to start. Common Uses Compression ignition is commonly used in power generators as well as mobile drives and mechanical engines. Most often seen in diesel trucks, trains, and construction equipment, this type of engine is found in almost every market industry. From hospitals to mines, the use of compression ignition acts as a backup and primary power source for much of the modern world.   Chances are, if youve ever been in a snowstorm that knocked out the power and heat, youve probably used a compression ignition engine to start your backup generator. Even the food you eat is often brought here by compression ignition cargo or freight ships. The mail you get delivered by FedEx and UPS is also run on diesel engines!   Public transit services like buses and some city trains use diesel to power their engines as well, resulting in long-term fuel economy and less waste. However, many cities and automobile manufacturers have begun switching to electric engines to further reduce energy waste and fuel consumption. Still, when the powers out, you can always rely on the efficiency of compression ignition to restart the generator back up and get the lights back on.

The Struggle For Women Emancipation And Empowerment Gandhi

Contemporary Period- At the time of the advent of the British rule in India, the status and position of Indian woman were very stumpy. Customs such as of polygamy, the purdah, the denial of a woman’s right over property, child marriages, and Sati etc., during this period resulted in the development of a very weak personality of Indian woman. The British influence had a very deep impression in the minds of Indian leaders. The reformist movements of the 19th century brought social reformers such as Raja Ram Mohan Roy, Ishwar Chandra Vidyasagar, Swami Dayanand Saraswati, Swami Vivekananda, Mahatma Gandhi, Jawaharlal Nehru, and many others, who were in the forefront of the struggle for women emancipation and empowerment Gandhi’s efforts led to the elevation of the women’s position, involving them in the struggle for freedom, social progress and political independence. well-known among them were Sarojini Naidu, Kasturba Gandhi, Kamala Nehru, and Aruna Asaf Ali who pa rticipated in the political arena. After initial hesitation, even Muslims took to modern western education in large number and thanks goes to the efforts of Sir Sayyid Ahmad Khan and others. The Muslim student population in modern high schools was generally fair enough to their numerical strength. 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BL2532.R37 E36 2002 299†².676—dc21 2002074897 v To Donnaree, my wife, and Donnisa, my daughter, the two persons around whom my life revolves; and to the ancestors whose struggles have enabled us to survive and thrive This page intentionally left blank Foreword One of the most useful things about Ennis Edmondss Rastafari: From Outcasts to Culture Bearers is that it correctly traces the connection between the emergence

The Lost Symbol Chapter 12-15 Free Essays

string(115) " Capitol police officers were sealing the Rotunda while attempting to herd distraught tourists away from the hand\." CHAPTER 12 Capitol police chief Trent Anderson had overseen security in the U.S. Capitol Complex for over a decade. We will write a custom essay sample on The Lost Symbol Chapter 12-15 or any similar topic only for you Order Now A burly, square-chested man with a chiseled face and red hair, he kept his hair cropped in a buzz cut, giving him an air of military authority. He wore a visible sidearm as a warning to anyone foolish enough to question the extent of his authority. Anderson spent the majority of his time coordinating his small army of police officers from a high-tech surveillance center in the basement of the Capitol. Here he oversaw a staff of technicians who watched visual monitors, computer readouts, and a telephone switchboard that kept him in contact with the many security personnel he commanded. This evening had been unusually quiet, and Anderson was pleased. He had been hoping to catch a bit of the Redskins game on the flat-panel television in his office. The game had just kicked off when his intercom buzzed. â€Å"Chief?† Anderson groaned and kept his eyes on the television as he pressed the button. â€Å"Yeah.† â€Å"We’ve got some kind of disturbance in the Rotunda. I’ve got officers arriving now, but I think you’ll want to have a look.† â€Å"Right.† Anderson walked into the security nerve center–a compact, neomodern facility packed with computer monitors. â€Å"What have you got?† The technician was cueing a digital video clip on his monitor. â€Å"Rotunda east balcony camera. Twenty seconds ago.† He played the clip. Anderson watched over the technician’s shoulder. The Rotunda was almost deserted today, dotted with just a few tourists. Anderson’s trained eye went immediately to the one person who was alone and moving faster than all the others. Shaved head. Green army-surplus jacket. Injured arm in a sling. Slight limp. Slouched posture. Talking on a cell phone. The bald man’s footfalls echoed crisply on the audio feed until, suddenly, arriving at the exact center of the Rotunda, he stopped short, ended his phone call, and then knelt down as if to tie his shoe. But instead of tying a shoe, he pulled something out of his sling and set it on the floor. Then he stood up and limped briskly toward the east exit. Anderson eyed the oddly shaped object the man had left behind. What in the world? It was about eight inches tall and standing vertically. Anderson crouched closer to the screen and squinted. That can’t be what it looks like! As the bald man hurried off, disappearing through the east portico, a little boy nearby could be heard saying, â€Å"Mommy, that man dropped something.† The boy drifted toward the object but suddenly stopped short. After a long, motionless beat, he pointed and let out a deafening scream. Instantly, the police chief spun and ran for the door, barking orders as he went. â€Å"Radio all points! Find the bald guy with the sling and detain him! NOW!† Dashing out of the security center, he bounded up the treads of the well-worn staircase three at a time. The security feed had shown the bald man with the sling leave the Rotunda via the east portico. The shortest route out of the building would therefore take him through the east-west corridor, which was just ahead. I can head him off. As he reached the top of the stairs and rounded the corner, Anderson surveyed the quiet hallway before him. An elderly couple strolled at the far end, hand in hand. Nearby, a blond tourist wearing a blue blazer was reading a guidebook and studying the mosaic ceiling outside the House chamber. â€Å"Excuse me, sir!† Anderson barked, running toward him. â€Å"Have you seen a bald man with a sling on his arm?† The man looked up from his book with a confused expression. â€Å"A bald man with a sling!† Anderson repeated more firmly. â€Å"Have you seen him?† The tourist hesitated and glanced nervously toward the far eastern end of the hallway. â€Å"Uh . . . yes,† he said. â€Å"I think he just ran past me . . . to that staircase over there.† He pointed down the hall. Anderson pulled out his radio and yelled into it. â€Å"All points! The suspect is headed for the southeast exit. Converge!† He stowed the radio and yanked his sidearm from its holster, running toward the exit. Thirty seconds later, at a quiet exit on the east side of the Capitol, the powerfully built blond man in the blue blazer stepped into the damp night air. He smiled, savoring the coolness of the evening. Transformation. It had been so easy. Only a minute ago he had limped quickly out of the Rotunda in an army-surplus coat. Stepping into a darkened alcove, he shed his coat, revealing the blue blazer he wore underneath. Before abandoning his surplus jacket, he pulled a blond wig from the pocket and fit it snugly on his head. Then he stood up straight, pulled a slim Washington guidebook from his blazer, and stepped calmly from the niche with an elegant gait. Transformation. This is my gift. As Mal’akh’s mortal legs carried him toward his waiting limousine, he arched his back, standing to his full six-foot-three height and throwing back his shoulders. He inhaled deeply, letting the air fill his lungs. He could feel the wings of the tattooed phoenix on his chest opening wide. If they only knew my power, he thought, gazing out at the city. Tonight my transformation will be complete. Mal’akh had played his cards artfully within the Capitol Building, showing obeisance to all the ancient etiquettes. The ancient invitation has been delivered. If Langdon had not yet grasped his role here tonight, soon he would. CHAPTER 13 For Robert Langdon, the Capitol Rotunda–like St. Peter’s Basilica–always had a way of taking him by surprise. Intellectually, he knew the room was so large that the Statue of Liberty could stand comfortably inside it, but somehow the Rotunda always felt larger and more hallowed than he anticipated, as if there were spirits in the air. Tonight, however, there was only chaos. Capitol police officers were sealing the Rotunda while attempting to herd distraught tourists away from the hand. The little boy was still crying. A bright light flashed–a tourist taking a photo of the hand–and several guards immediately detained the man, taking his camera and escorting him off. In the confusion, Langdon felt himself moving forward in a trance, slipping through the crowd, inching closer to the hand. Peter Solomon’s severed right hand was standing upright, the flat plane of the detached wrist skewered down onto the spike of a small wooden stand. Three of the fingers were closed in a fist, while the thumb and index finger were fully extended, pointing up toward the soaring dome. â€Å"Everyone back!† an officer called. Langdon was close enough now that he could see dried blood, which had run down from the wrist and coagulated on the wooden base. Postmortem wounds don’t bleed . . . which means Peter is alive. Langdon didn’t know whether to be relieved or nauseated. Peter’s hand was removed while he was alive? Bile rose in his throat. He thought of all the times his dear friend had extended this same hand to shake Langdon’s or offer a warm embrace. For several seconds, Langdon felt his mind go blank, like an untuned television set broadcasting only static. The first clear image that broke through was utterly unexpected. A crown . . . and a star. Langdon crouched down, eyeing the tips of Peter’s thumb and index finger. Tattoos? Incredibly, the monster who had done this appeared to have tattooed tiny symbols on Peter’s fingertips. On the thumb–a crown. On the index finger–a star. This can’t be. The two symbols registered instantly in Langdon’s mind, amplifying this already horrific scene into something almost otherworldly. These symbols had appeared together many times in history, and always in the same place–on the fingertips of a hand. It was one of the ancient world’s most coveted and secretive icons. The Hand of the Mysteries. The icon was rarely seen anymore, but throughout history it had symbolized a powerful call to action. Langdon strained to comprehend the grotesque artifact now before him. Someone crafted the Hand of the Mysteries out of Peter’s hand? It was unthinkable. Traditionally, the icon was sculpted in stone or wood or rendered as a drawing. Langdon had never heard of the Hand of the Mysteries being fashioned from actual flesh. The concept was abhorrent. â€Å"Sir?† a guard said behind Langdon. â€Å"Please step back.† Langdon barely heard him. There are other tattoos. Although he could not see the fingertips of the three clenched fingers, Langdon knew these fingertips would bear their own unique markings. That was the tradition. Five symbols in total. Through the millennia, the symbols on the fingertips of the Hand of the Mysteries had never changed . . . nor had the hand’s iconic purpose. The hand represents . . . an invitation. Langdon felt a sudden chill as he recalled the words of the man who had brought him here. Professor, tonight you are receiving the invitation of your lifetime. In ancient times, the Hand of the Mysteries actually served as the most coveted invitation on earth. To receive this icon was a sacred summons to join an elite group–those who were said to guard the secret wisdom of all the ages. The invitation not only was a great honor, but it signified that a master believed you were worthy to receive this hidden wisdom. The hand of the master extended to the initiate. â€Å"Sir,† the guard said, putting a firm hand on Langdon’s shoulder. â€Å"I need you to back up right now.† â€Å"I know what this means,† Langdon managed. â€Å"I can help you.† â€Å"Now!† the guard said. â€Å"My friend is in trouble. We have to–â€Å" Langdon felt powerful arms pulling him up and leading him away from the hand. He simply let it happen . . . feeling too off balance to protest. A formal invitation had just been delivered. Someone was summoning Langdon to unlock a mystical portal that would unveil a world of ancient mysteries and hidden knowledge. But it was all madness. Delusions of a lunatic. CHAPTER 14 Mal’akh’s stretch limousine eased away from the U.S. Capitol, moving eastward down Independence Avenue. A young couple on the sidewalk strained to see through the tinted rear windows, hoping to glimpse a VIP. I’m in front, Mal’akh thought, smiling to himself. Mal’akh loved the feeling of power he got from driving this massive car all alone. None of his other five cars offered him what he needed tonight–the guarantee of privacy. Total privacy. Limousines in this city enjoyed a kind of unspoken immunity. Embassies on wheels. Police officers who worked near Capitol Hill were never certain what power broker they might mistakenly pull over in a limousine, and so most simply chose not to take the chance. As Mal’akh crossed the Anacostia River into Maryland, he could feel himself moving closer to Katherine, pulled onward by destiny’s gravity. I am being called to a second task tonight . . . one I had not imagined. Last night, when Peter Solomon told the last of his secrets, Mal’akh had learned of the existence of a secret lab in which Katherine Solomon had performed miracles– staggering breakthroughs that Mal’akh realized would change the world if they were ever made known. Her work will unveil the true nature of all things. For centuries the â€Å"brightest minds† on earth had ignored the ancient sciences, mocking them as ignorant superstitions, arming themselves instead with smug skepticism and dazzling new technologies–tools that led them only further from the truth. Every generation’s breakthroughs are proven false by the next generation’s technology. And so it had gone through the ages. The more man learned, the more he realized he did not know. For millennia, mankind had wandered in the darkness . . . but now, as had been prophesied, there was a change coming. After hurtling blindly through history, mankind had reached a crossroads. This moment had been predicted long ago, prophesied by the ancient texts, by the primeval calendars, and even by the stars themselves. The date was specific, its arrival imminent. It would be preceded by a brilliant explosion of knowledge . . . a flash of clarity to illuminate the darkness and give mankind a final chance to veer away from the abyss and take the path of wisdom. I have come to obscure the light, Mal’akh thought. This is my role. Fate had linked him to Peter and Katherine Solomon. The breakthroughs Katherine Solomon had made within the SMSC would risk opening floodgates of new thinking, starting a new Renaissance. Katherine’s revelations, if made public, would become a catalyst that would inspire mankind to rediscover the knowledge he had lost, empowering him beyond all imagination. Katherine’s destiny is to light this torch. Mine is to extinguish it. CHAPTER 15 In total darkness, Katherine Solomon groped for the outer door of her lab. Finding it, she heaved open the lead-lined door and hurried into the small entry room. The journey across the void had taken only ninety seconds, and yet her heart was pounding wildly. After three years, you’d think I’d be used to that. Katherine always felt relieved to escape the blackness of Pod 5 and step into this clean, well-lit space. The â€Å"Cube† was a massive windowless box. Every inch of the interior walls and ceiling was covered with a stiff mesh of titanium-coated lead fiber, giving the impression of a giant cage built inside a cement enclosure. Dividers of frosted Plexiglas separated the space into different compartments–a laboratory, a control room, a mechanical room, a bathroom, and a small research library. Katherine strode briskly into the main lab. The bright and sterile work space glistened with advanced quantitative equipment: paired electro encephalographs, a femtosecond comb, a magneto-optical trap, and quantum-indeterminate electronic noise REGs, more simply known as Random Event Generators. Despite Noetic Science’s use of cutting-edge technologies, the discoveries themselves were far more mystical than the cold, high-tech machines that were producing them. The stuff of magic and myth was fast becoming reality as the shocking new data poured in, all of it supporting the basic ideology of Noetic Science–the untapped potential of the human mind. The overall thesis was simple: We have barely scratched the surface of our mental and spiritual capabilities. Experiments at facilities like the Institute of Noetic Sciences (IONS) in California and the Princeton Engineering Anomalies Research Lab (PEAR) had categorically proven that human thought, if properly focused, had the ability to affect and change physical mass. Their experiments were no â€Å"spoon-bending† parlor tricks, but rather highly controlled inquiries that all produced the same extraordinary result: our thoughts actually interacted with the physical world, whether or not we knew it, effecting change all the way down to the subatomic realm. Mind over matter. In 2001, in the hours following the horrifying events of September 11, the field of Noetic Science made a quantum leap forward. Four scientists discovered that as the frightened world came together and focused in shared grief on this single tragedy, the outputs of thirty-seven different Random Event Generators around the world suddenly became significantly less random. Somehow, the oneness of this shared experience, the coalescing of millions of minds, had affected the randomizing function of these machines, organizing their outputs and bringing order from chaos. The shocking discovery, it seemed, paralleled the ancient spiritual belief in a â€Å"cosmic consciousness†Ã¢â‚¬â€œa vast coalescing of human intention that was actually capable of interacting with physical matter. Recently, studies in mass meditation and prayer had produced similar results in Random Event Generators, fueling the claim that human consciousness, as Noetic author Lynne McTaggart described it, was a substance outside the confines of the body . . . a highly ordered energy capable of changing the physical world. Katherine had been fascinated by McTaggart’s book The Intention Experiment, and her global, Web-based study– theintentionexperiment.com–aimed at discovering how human intention could affect the world. A handful of other progressive texts had also piqued Katherine’s interest. From this foundation, Katherine Solomon’s research had vaulted forward, proving that â€Å"focused thought† could affect literally anything–the growth rate of plants, the direction that fish swam in a bowl, the manner in which cells divided in a petri dish, the synchronization of separately automated systems, and the chemical reactions in one’s own body. Even the crystalline structure of a newly forming solid was rendered mutable by one’s mind; Katherine had created beautifully symmetrical ice crystals by sending loving thoughts to a glass of water as it froze. Incredibly, the converse was also true: when she sent negative, polluting thoughts to the water, the ice crystals froze in chaotic, fractured forms. Human thought can literally transform the physical world. As Katherine’s experiments grew bolder, her results became more astounding. Her work in this lab had proven beyond the shadow of a doubt that â€Å"mind over matter† was not just some New Age self-help mantra. The mind had the ability to alter the state of matter itself, and, more important, the mind had the power to encourage the physical world to move in a specific direction. We are the masters of our own universe. At the subatomic level, Katherine had shown that particles themselves came in and out of existence based solely on her intention to observe them. In a sense, her desire to see a particle . . . manifested that particle. Heisenberg had hinted at this reality decades ago, and now it had be come a fundamental principle of Noetic Science. In the words of Lynne McTaggart: â€Å"Living consciousness somehow is the influence that turns the possibility of something into something real. The most essential ingredient in creating our universe is the consciousness that observes it.† The most astonishing aspect of Katherine’s work, however, had been the realization that the mind’s ability to affect the physical world could be augmented through practice. Intention was a learned skill. Like meditation, harnessing the true power of â€Å"thought† required practice. More important . . . some people were born more skilled at it than others. And throughout history, there had been those few who had become true masters. This is the missing link between modern science and ancient mysticism. Katherine had learned this from her brother, Peter, and now, as her thoughts turned back to him, she felt a deepening concern. She walked to the lab’s research library and peered in. Empty. The library was a small reading room–two Morris chairs, a wooden table, two floor lamps, and a wall of mahogany bookshelves that held some five hundred books. Katherine and Peter had pooled their favorite texts here, writings on everything from particle physics to ancient mysticism. Their collection had grown into an eclectic fusion of new and old . . . of cutting-edge and historical. Most of Katherine’s books bore titles like Quantum Consciousness, The New Physics, and Principles of Neural Science. Her brother’s bore older, more esoteric titles like the Kybalion, the Zohar, The Dancing Wu Li Masters, and a translation of the Sumerian tablets from the British Museum. â€Å"The key to our scientific future,† her brother often said, â€Å"is hidden in our past.† A lifelong scholar of history, science, and mysticism, Peter had been the first to encourage Katherine to boost her university science education with an understanding of early Hermetic philosophy. She had been only nineteen years old when Peter sparked her interest in the link between modern science and ancient mysticism. â€Å"So tell me, Kate,† her brother had asked while she was home on vacation during her sophomore year at Yale. â€Å"What are Elis reading these days in theoretical physics?† Katherine had stood in her family’s book-filled library and recited her demanding reading list. â€Å"Impressive,† her brother replied. â€Å"Einstein, Bohr, and Hawking are modern geniuses. But are you reading anything older?† Katherine scratched her head. â€Å"You mean like . . . Newton?† He smiled. â€Å"Keep going.† At twenty-seven, Peter had already made a name for himself in the academic world, and he and Katherine had grown to savor this kind of playful intellectual sparring. Older than Newton? Katherine’s head now filled with distant names like Ptolemy, Pythagoras, and Hermes Trismegistus. Nobody reads that stuff anymore. Her brother ran a finger down the long shelf of cracked leather bindings and old dusty tomes. â€Å"The scientific wisdom of the ancients was staggering . . . modern physics is only now beginning to comprehend it all.† â€Å"Peter,† she said, â€Å"you already told me that the Egyptians understood levers and pulleys long before Newton, and that the early alchemists did work on a par with modern chemistry, but so what? Today’s physics deals with concepts that would have been unimaginable to the ancients.† â€Å"Like what?† â€Å"Well . . . like entanglement theory, for one!† Subatomic research had now proven categorically that all matter was interconnected . . . entangled in a single unified mesh . . . a kind of universal oneness. â€Å"You’re telling me the ancients sat around discussing entanglement theory?† â€Å"Absolutely!† Peter said, pushing his long, dark bangs out of his eyes. â€Å"Entanglement was at the core of primeval beliefs. Its names are as old as history itself . . . Dharmakaya, Tao, Brahman. In fact, man’s oldest spiritual quest was to perceive his own entanglement, to sense his own interconnection with all things. He has always wanted to become `one’ with the universe . . . to achieve the state of `at-one-ment.’ † Her brother raised his eyebrows. â€Å"To this day, Jews and Christians still strive for `atonement’ . . . although most of us have forgotten it is actually `at- one-ment’ we’re seeking.† Katherine sighed, having forgotten how hard it was to argue with a man so well versed in history. â€Å"Okay, but you’re talking in generalities. I’m talking specific physics.† â€Å"Then be specific.† His keen eyes challenged her now. â€Å"Okay, how about something as simple as polarity–the positive/negative balance of the subatomic realm. Obviously, the ancients didn’t underst–â€Å" â€Å"Hold on!† Her brother pulled down a large dusty text, which he dropped loudly on the library table. â€Å"Modern polarity is nothing but the `dual world’ described by Krishna here in the Bhagavad Gita over two thousand years ago. A dozen other books in here, including the Kybalion, talk about binary systems and the opposing forces in nature.† Katherine was skeptical. â€Å"Okay, but if we talk about modern discoveries in subatomics–the Heisenberg uncertainty principle, for example–â€Å" â€Å"Then we must look here,† Peter said, striding down his long bookshelf and pulling out another text. â€Å"The sacred Hindu Vendantic scriptures known as the Upanishads.† He dropped the tome heavily on the first. â€Å"Heisenberg and Schrodinger studied this text and credited it with helping them formulate some of their theories.† The showdown continued for several minutes, and the stack of dusty books on the desk grew taller and taller. Finally Katherine threw up her hands in frustration. â€Å"Okay! You made your point, but I want to study cutting-edge theoretical physics. The future of science! I really doubt Krishna or Vyasa had much to say about superstring theory and multidimensional cosmological models.† â€Å"You’re right. They didn’t.† Her brother paused, a smile crossing his lips. â€Å"If you’re talking superstring theory . . .† He wandered over to the bookshelf yet again. â€Å"Then you’re talking this book here.† He heaved out a colossal leather-bound book and dropped it with a crash onto the desk. â€Å"Thirteenth-century translation of the original medieval Aramaic.† â€Å"Superstring theory in the thirteenth century?!† Katherine wasn’t buying it. â€Å"Come on!† Superstring theory was a brand-new cosmological model. Based on the most recent scientific observations, it suggested the multidimensional universe was made up not of three . . . but rather of ten dimensions, which all interacted like vibrating strings, similar to resonating violin strings. Katherine waited as her brother heaved open the book, ran through the ornately printed table of contents, and then flipped to a spot near the beginning of the book. â€Å"Read this.† He pointed to a faded page of text and diagrams. Dutifully, Katherine studied the page. The translation was old-fashioned and very hard to read, but to her utter amazement, the text and drawings clearly outlined the exact same universe heralded by modern superstring theory–a ten-dimensional universe of resonating strings. As she continued reading, she suddenly gasped and recoiled. â€Å"My God, it even describes how six of the dimensions are entangled and act as one?!† She took a frightened step backward. â€Å"What is this book?!† Her brother grinned. â€Å"Something I’m hoping you’ll read one day.† He flipped back to the title page, where an ornately printed plate bore three words. The Complete Zohar. Although Katherine had never read the Zohar, she knew it was the fundamental text of early Jewish mysticism, once believed so potent that it was reserved only for the most erudite rabbis. Katherine eyed the book. â€Å"You’re saying the early mystics knew their universe had ten dimensions?† â€Å"Absolutely.† He motioned to the page’s illustration of ten intertwined circles called Sephiroth. â€Å"Obviously, the nomenclature is esoteric, but the physics is very advanced.† Katherine didn’t know how to respond. â€Å"But . . . then why don’t more people study this?† Her brother smiled. â€Å"They will.† â€Å"I don’t understand.† â€Å"Katherine, we have been born into wonderful times. A change is coming. Human beings are poised on the threshold of a new age when they will begin turning their eyes back to nature and to the old ways . . . back to the ideas in books like the Zohar and other ancient texts from around the world. Powerful truth has its own gravity and eventually pulls people back to it. There will come a day when modern science begins in earnest to study the wisdom of the ancients . . . that will be the day that mankind begins to find answers to the big questions that still elude him.† That night, Katherine eagerly began reading her brother’s ancient texts and quickly came to understand that he was right. The ancients possessed profound scientific wisdom. Today’s science was not so much making â€Å"discoveries† as it was making â€Å"rediscoveries.† Mankind, it seemed, had once grasped the true nature of the universe . . . but had let go . . . and forgotten. Modern physics can help us remember! This quest had become Katherine’s mission in life–to use advanced science to rediscover the lost wisdom of the ancients. It was more than academic thrill that kept her motivated. Beneath it all was her conviction that the world needed this understanding . . . now more than ever. At the rear of the lab, Katherine saw her brother’s white lab coat hanging on its hook along with her own. Reflexively, she pulled out her phone to check for messages. Nothing. A voice echoed again in her memory. That which your brother believes is hidden in D.C. . . . it can be found. Sometimes a legend that endures for centuries . . . endures for a reason. â€Å"No,† Katherine said aloud. â€Å"It can’t possibly be real.† Sometimes a legend was just that–a legend. How to cite The Lost Symbol Chapter 12-15, Essay examples

Public policy evaluation

Introduction Public Policy Strategies (PPS) refer to an agency that promotes public affairs and communication services. Its head quarters are in San Diego. It focuses on crisis management, campaigning of public policies, as well as the government affairs.Advertising We will write a custom research paper sample on Public policy evaluation specifically for you for only $16.05 $11/page Learn More The agency has tailored its strategic solutions in order to suit their clients (Dye, 2010). Currently, they have established an enabling communication that has facilitated the flow of information throughout the public. Additionally, it has enabled the public to gain competition power thus the production of tangible results. PPS decision making Initially, PPS has applied science in their strategy decision formulation. it has therefore, used scientific facts to modify its arguments and validate them. They have utilized this as a means of conning the public (Gerston, 2010). However, research has revealed that, scientists do not comply with these arguments. Astoundingly in the PPS, there is extremely insignificant consensus with the basic scientific facts. Currently, science has acted a noteworthy position in the formulation of PPS governmental policy, as well as strategies. Presently, the politicization of science is necessary in order to resolute on policy clashes through technological proficiency rather than politics (Rowe, et al., 2008). Since these efforts are entrenched in divergences on fundamental values, they are futile because the divergences result from neither science nor independent analysis. Challenges and measures Currently, the PPS is facing the problem of determining the most responsible people for making decision. They also face the challenge of identifying some of the problems that they face, as well as the agenda setting. Science plays many roles in the PPS. These roles when adopted imply the nature of science alongside the au tonomous policymaking. For instance, scientists explore personal interests and reveal scientific facts despite their impacts on strategies. Secondly, science entails, in practical activities, which provides to policymakers’ questions (Dye, 2010). Consequently, scientists influence policy strategies though accurate judgment in science.Advertising Looking for research paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More For effective and functional public policies, there is need for a practical, as well as a working model that would emphasize deliberative autonomous process. Consequently, these processes enable handling of ethical and social issues facilitated by biotechnological trends. Role of science in PPS Myriad measurers are essential in addressing the challenges experienced in the PPS. For instance, there is need of public consultation. Scientifics conduct interviews and surveys on the communities, as well as publi c as general. The recommendations of the research enables realization of astound decisions thus influencing positively on the PPS. Consequently, the public voice would be linked with the resolution making method (Gerston, 2010). Secondly, scientific research has shown that, there is need for gene forum fact-value separation method. The public produces values of virtual importance, experts generate facts of comparative likelihood, and decision makers produce alternatives for relative significance. Thirdly, there is need of development of policies that forms their foundation on science. Consequently, the PPS would experience technocratic vision. In addition, policies should entail a superior reasoning. A two-level model ought to be applied during the policy formulation. Technocratic visions do not make decisions but it rather it informs along with advising the policy makers. For instance, there is the context of inducing practical decisions in the formulation of policy regulation. Las tly, mandated science significantly influences effectively on public policies (Rowe, et al., 2008). Conclusion Scientific research has revealed that, proper involvement of science in PPS is a controversial issue. Science should therefore, only give supportive to challenging ethical, as well as political views. The role of decision making ordinarily remains the responsibility of the government authorities. Concisely, scientific involvement as well a scientific expertise influences profoundly on the development of PPS. Therefore, the government should emphasize and create an enabling atmosphere for better scientific input in PPS. Consequently, appropriate policies would characterize the PPS.Advertising We will write a custom research paper sample on Public policy evaluation specifically for you for only $16.05 $11/page Learn More References Dye, T. (2010). Understanding public policy. Lebanon, NI: Pearson Prentice Hall. Gerston, L. (2010). Public Policy M aking: Process and Principles.Edmonds, WA: Library of Congress publishers. Rowe, L. et al. (2008). Cyber security economic strategies and public policy. Cheltenhalm, GL: Edward Elgar publishers. This research paper on Public policy evaluation was written and submitted by user Trey Dillon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

McDonalds and Its Critics 1973

McDonalds and Its Critics 1973 Introduction Marketing entails offering quality products at reasonable prices. The research focuses on the marketing strategy of McDonald’s Company and its critics. The research includes the history of McDonald’s Company from its humble birth in California to its current worldwide acceptance as the best seller in the food and beverage market segment.Advertising We will write a custom critical writing sample on McDonalds and Its Critics: 1973- 2009 specifically for you for only $16.05 $11/page Learn More Specifically, the research includes a SWOT analysis. The research ends with a recommendation as to what McDonald’s should venture into in the years to come. McDonald’s implements textbook-based marketing strategies to catapult it to its present stature in the restaurant, food, and beverage world. History Gilbert Sara (4) emphasized McDonald’s was founded by Ray Kroc. Dick and Mac McDonald’s had opened its McDonaldâ₠¬â„¢s Restaurant on 14th and E streets in San Bernardino state, California in 1940. The original store included a drive-in environment with a corresponding large menu and car hop services. In 1949, Dick and Mac had reduced their menu. The new menu item list included hamburger, cheeseburger, soft drinks, coffee, milk, potato chips, and pie. The most popular menu during this time period is the 15c hamburger. In 1954, Ray Kroc accidentally enters the McDonald’s scene by selling a multimixer product to both Dick and Mac McDonald’s. Ray Kroc learns that both owners of McDonald’s were interested to set up franchises of their McDonald’s restaurant in many cities across the United States. Ray Kroc decides to enter the McDonald’s franchising business. Consequently, Ray Kroc opens his first McDonald’s store in Des Moines Plaines, Illinois on April 15, 1955. Stanley Meston created the Golden Arches logo of McDonald’s. The company’s first day sale catapulted to $366. This was a large sum of money when comparing the value of $366 during that time period and today’s $366 value. The cost of food, clothing, shelter, and other necessities were cheaper back then compared to the prices of food, clothing, shelter, and other necessities of today, April 20, 2011. In 1965, the company was able to franchise 700 McDonald’s restaurants across the United States. The new recipes included the â€Å"Big Mac† which was introduced to the public in 1968 and the replacement of potato chips with French fries. McDonald’s celebrates its 25 years of business operations. In addition, the company reached its 50th anniversary in 2005. In 2008, McDonald’s came up with a global design of the company’s products. SWOT Analysis Strengths {internal} Anja Bohm (12) opined McDonald’s company has its strengths. First, the company has distinctive competencies. The competencies include its strategic advantag es. Competencies include low prices, high quality goods, excellent service and.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Second, the company gains a competitive advantage, people will enthusiastically flock to a new McDonald’s branch because the McDonalds name is a name that can be trusted and admired. Third, the company has a strong marketing strategy. The company spends lots of money for advertising the different McDonalds products in the television, radio, and newspapers. Fourth, the company has strength in research and development. The company continues to experiment with new ingredients and menu to pamper the current and future McDonalds clients. Fifth, the company has strengths in human resource management. The crew are well trained to serve each client the same high quality way; serving the same high quality products at low prices. Sixth, the compan y has strengths in information system. Clients and log on to the online McDonald’s website and make an order for hamburgers, French fries and the like. Seventh, the company has strengths in infrastructure. The company sets up the standard McDonald’s restaurant format. The people from different countries have grown to love the same store fast food style infrastructure, especially the busy working person. Anja Bohm (12) reiterated the McDonald’s Company has its strengths. The strengths represent the McDonald’s development and growth of the company over time which is identified as the company’s â€Å"competitive advantage† and â€Å"distinctive competency† that is responsible for the company’s growth to be one of the top restaurants, food, and beverage companies of the world. The company has the most critical components of a company’s financial resources. The company’s high revenues allow the company to have ready ca sh on hand to pay for its maturing obligations as well as daily operating expenses. There are other strengths not discussed above. First, the McDonald’s Company has distinctive competencies that include a strong worldwide presence. The company is recognized the leader in the fast food chain market segment around the world, especially within the United States. Everyone within the United States and major cities around the world has come across the name McDonald’s. People from all walks of life have visited a McDonald’s store. Everyone will comfortable that they can easily munch the same McDonald’s quality and taste whether one is in Los Angeles, California, Upstate New York, Virginia, London, China, Saudi Arabia, Japan, Korea, Malaysia, India, and other countries.Advertising We will write a custom critical writing sample on McDonalds and Its Critics: 1973- 2009 specifically for you for only $16.05 $11/page Learn More Second, the Mc Donald’s Company has under its worldwide fast food market segment more than 30,995 restaurants. The restaurants are strategically located in many places around the world. More importantly, more than 13,998 of the McDonald’s Company’s own stores are strategically located in many major cities within the local United States territory. The establishment of the McDonald’s Company restaurants in different parts of the world indicates that there is strong demand for the McDonald’s Company’s products and services. The increase in the number of McDonald’s Company restaurants around the world proves that there is a strong demand for McDonald’s Company products and services. Third, the McDonald’s Company introduces the important economies of scale principles in assigning costs and prices on its McDonald’s products. With the implementation of the economies of scale principle, the company continues to lessen its restaurant ope rating costs to more realizable levels. Specifically, the implementation of the scale greatly lessens the expenses of its overall charting of new paths into uncharted fast food market segments around the world. The economies of scale theory states that some countries are composed of a majority of poor people. The economies of scale theory states that some countries are composed of a majority of poor people. The economies of scale theory states that some countries are composed of a majority of very rich people. The economies of scale theory states that some countries are composed of a majority of average income people. McDonald’s offers it products at low prices. The company targets the general masses of the community. Since there are poorer and average income people in the community compared to the community of rich and very rich persons, McDonald’s targets the average income and low income groups of people. The company is satisfied to generate a small income because t here will be more clients visiting the McDonald’s stores compared to restaurants and food and beverages stores that offer its food and service products at very high prices. Fourth, the McDonald’s Company maintains a string of children’s charities around many of its branches around the world. The name of the charity is The Ronald McDonald House. The McDonald’s Company spends lots of cash to feed the children entering its charity outlets. By engaging in children’s charities the image of the McDonald’s Company will improve in the eyes of the current and future customers. The amount allocated for the care of the childrenAdvertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fifth, the McDonald’s Company focuses on the clients’ health and overall well-being. The company only uses ingredients that have passed its strict high standards. The McDonald’s Company complies with all the policies of the United States Department of Agriculture in terms of healthiness of the food ingredients and the food itself. The company ensures that ingredients used in the production of goods and services are not spoiled or expired. The use of expired or spoiled food ingredients may cause the customers to suffer from food poisoning. Consequently, the customers can file a case in court for the food poisoning incidents. Such cases will cause a huge dent the image of the McDonald’s Company. The company goes out of its way to protect its image. A damaged image will translate to a decline in the demand for the company’s products and services. A decline in the demand for the company’s products and services will cause a drop in the companyâ⠂¬â„¢s revenues. A reduction in the company’s revenues will translate to a reduction in the company’s net profits. Sixth, Anja Bohm (12) reiterated the McDonald’s Company invests in properties around the world and offers franchises. The establishment of McDonald’s Company restaurants around the world shows that many investors believe that the infusion of their hard-earned cash into the McDonald’s Company will be a profitable decision. The spread of McDonald’s Company restaurants indicate the investors are comfortable with their capital investment decision to have one or more franchises of the McDonald’s Company restaurant. Seventh, the McDonald’s Company has a long list of real estate portfolios. The company is willing and able to purchase properties in different countries around the world. The purchase of such properties would be useful in terms of improving the company’s balance sheet presentation. The investors would be happy to see that the McDonald’s Company’s properties have increased through the years. An increase in the McDonald’s Company’s properties shows there is also an increase in the company’s stockholders’ equity accounts. Eight, the McDonald’s Company has patents over very popular food items. The food items include Big Mc, Chicken McNuggets. Patents are defined as the government’s right given to an inventor or new product developer to craft the McDonald’s Company products. The copyright prevents the competitors and new entrants to the restaurant, food, and beverage competitors to produce the same products or even use the same product name such as â€Å"Big Mac†. Ninth, the McDonald’s Company has one of the world’s most recognized logos. The Company’s logo is a huge â€Å"M† sign. Any person seeing the â€Å"M† logo can easily state that it means a McDonald’s restaurant is located nearby where the â€Å"M† sign can be easily seen from afar. Tenth, the McDonald’s Company focuses its unwavering attention on its corporate social responsibility. The company implements community-caring programs. The programs are aimed at giving back to the community what the community has given to each McDonald’s restaurant located in major cities around the world in terms of food and beverage revenues. Eleventh, the McDonald’s Company incorporates the local culture in all its branches in the United States, Europe, Asia, Africa, and other parts of the world. The McDonald’s Company hires the local residents to manage each McDonald’s restaurant. With the locally-hired McDonald’s employees, the company can be classified as a diversity-based company. The Chinese employees bring a touch of the local Chinese culture to the McDonald’s China branches. Likewise, the Korean employees bring a touch of the local Korean culture to McDonald’s Korean branches. The United Kingdom employees bring a touch of the local United Kingdom culture to the McDonald’s United Kingdom branches. Twelfth, the McDonald’s Company is strategically located in major airports, cities, highways, tourist attractions, and parks. Consequently, the large number of people passing through each McDonald’s branch easily accepts the sumptuous menu items displayed in each McDonald’s establishment. Weaknesses {internal} Mike Meldrum (27) reiterated the McDonald’s Company has its weaknesses. First, the McDonald’s Company uses advertising strategies focused on inviting the children to visit the nearest McDonald’s restaurant. Second, the McDonald’s Company implements a low pricing strategy to capture the competitors’ current clients. Clients would easily transfer their preference to McDonald’s products because the prices of their food items are low. Consequently, the comp etitors are forced to reduce their prices to levels matching or even nearing the McDonald’s food pricing levels. Third, the McDonald’s Company lacks the penchant to innovate its products. The company continues to sell the same old McDonald’s products. The products include hamburgers, French fries, coffee, chocolate, beverage, Big Mac, and others. The people will generally prefer a change in the food menu to avoid boredom. Opportunities {the external environment surrounding the company} Mike Meldrum (27) theorized the company’s superior performance is the result of a successful fit between strategy and the environment. The community needs low priced food to fill their hunger fangs. In response, McDonalds creates high quality products to fill the community’s needs, wants, and caprices. In addition, the company’s main technique is to analyze the competitors. The McDonalds Company does not fear the entry of new competitors because it is difficul t to outmatch the McDonalds Company’s established high quality products sold at low prices. The suppliers are willing to supply McDonalds with highest quality ingredients and other company needs at reasonable prices. The McDonalds Company does not fear product substitution because the substitutes are sold at higher prices; the clients will prefer lower priced goods and services. Realistically other traditional restaurant competitors offer their products higher prices than McDonalds. Nadine Pahl (73) proposed The McDonald’s Company has its set of opportunities. First, the McDonald’s Company can effortlessly adapt to the food needs of the community where the company has established its strategically located branches. The company can introduce products that are very popular in the competitors’ restaurants. For example, the China branch of McDonald’s can introduce the popular food menus being sold to the competing Chinese restaurants or food outlets. S econd, Mike Meldrum (27) theorized the McDonald’s Company can introduce new marketing strategies to increase its revenues. The company can set up websites in each city, community, or state. With the McDonald’s website, the clients can easily order a hamburger or coffee with just the click of the mouse. In addition, the company can distribute leaflets or promotional brochures to communities indicating the cell phone text numbers. The clients can easily order a McDonald’s Big Mac just by sending a cell phone text message to the local community’s McDonald’s branch. Threats {the external environment surrounding the company} In terms of threats, Mike Meldrum (27) insists the company can easily hurdle the encroaching new competitors because the new entrants cannot easily win the away the established client base of the McDonalds brand. Further, the supplier threats can easily be resolved by contacting other suppliers to offer reasonably priced ingredients and other products. Likewise, the threat of substitute products can be easily answered by offering different product choices within the McDonald’s restaurant. For example, the Starbucks coffee is price three times higher than a cup of McDonald’s coffee. Economics tells us the as prices go up, the demand for the products decreases. Thus, McDonald’s will always better alternative compared to Starbucks coffee because there are more middle income and low income people than rich people. The restaurant and food industry is composed of strategic groups. McDonald’s countless branches around the world are one strategic group that constantly wins most of the current and prospective client’s food preference. The members of McDonald’s Company’s strategic group can easily resolve its immediate competitor situation. The company has been successful in implementing one universal marketing strategy to capture the new clients and communities food pref erences. Currently, the company is at its maturity stage in the product life cycle environment. The people from around the world have accepted McDonald’s as a mature company that serves their quality food needs at low prices for more than 50 years. Likewise, the macroeconomic environment, political environment, global environment, legal environment and social environment continues to be very favorable to the setting up of a new McDonald’s branch as well as the continued profitability of each currently established McDonald’s brand. The McDonald’s Company has to contend with its threats. First, the McDonald’s Company has to overcome the current economic depression or recession. The recession covers much of the United States and Europe. The recession has reduced the current clients’ penchant to spend quality time gobbling a McDonald’s hamburger or sipping coffee while reading the newspaper’s headline stories. Second, the McDonaldà ¢â‚¬â„¢s Company has to resolve the currency exchange rate fluctuations. The McDonald’s Company will be happy if the currency exchange rate between the United States dollar and the Chinese currency, Yuan, will remain on the same level. A change in the currency exchange rate between the two currencies may spell an increase in revenues and profits or a decrease in revenues and profits. Third, many of the competitors are coming up with new food items that can rival the taste, price, and quality of the McDonald’s products. Many local restaurants can easily implement new marketing strategies to please the ever-changing needs, wants, and caprices of its current and future food customers. On the other hand, the McDonald’s Company continues to steadfastly hold on to its popular brands throughout the years. Fourth, the McDonald’s Company has to finally settle the health issues relating to the company’s food products. Everyone knows that eating too much hamb urger is hazardous to a person’s health. Too much indulgence in the McDonald’s products may trigger hypertension, diabetes, and other ailments, especially for the â€Å"older† generation of restaurant clients. Fourth, the McDonald’s Company focuses a major part of its capital investment on advertising. People often see McDonald’s advertisements in television shows. Likewise, McDonald’s advertisements are found in newspapers. In addition, McDonald’s advertisements are found in radio stories. Fifth, many of the parents detest the McDonald’s Company’s marketing strategy. The strategy focuses on enticing the children to visit the nearest McDonald’s restaurant. The children are easy prey to the continuous advertising of the McDonald’s products and services. Consequently, the growing child will bring the McDonald’s food craze into their adulthood and elderly stages of life. Sixth, the McDonald’s Com pany has been sued in courts for the effects of the unhealthy McDonald’s products on the health of its current and future restaurant customers. The lawsuits include charges that the food items are injected with addictive additives. The additives will create a craving among the current and future McDonald’s Company clients to return back to the nearest McDonald’s fast food restaurant to buy another set of McDonald’s addictive products to satisfying their addiction to the McDonald’s food items. Seventh, major competitors are slowly, but surely, creeping into McDonald’s market segment and literally grabbing major markets. The popular Starbucks coffee is gaining a continuing increase in coffee lovers. Likewise, Burger King has been able increase its food and beverage market share by chopping away and pirating many of the clients of McDonald’s. In addition, Wendy’s has successfully increased the number of its worldwide branches. The increase in Wendy’s branches translates a decline in the McDonald’s clients. Eight, the McDonald’s Company’s setting up of new branches in other countries has been unfavorable in many instances. Some countries have slow economies which translate to slow sales. Slow sales statistical figures translate to slow profits. On the other hand, a fast economy translates to fast revenue generating activity. It is common knowledge that some countries have slow economies while other countries have fast economies. Consequently, a fast economy will generate more revenues and profits compared to companies with slow economic inputs. Normally, communities or countries with few people having purchasing money will translate to lesser revenues and profits when compared to communities or countries having more people with higher purchasing power or having more money to spend for McDonald’s products. The company’s control systems Karl Moore (83) emphasized the co mpany’s control systems focus is very realistic. The store officers and staff ensure that all the company’s ingredients are fresh and healthy. The store officers have implemented one strict production process in all the McDonald’s Company branches around the world. The company’s food preparation manual indicates the step by step process of preparing, cooking, and serving each McDonald’s around the world. The food preparation process in the California McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in Florida. Likewise, the food preparation process in the United Kingdom McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in France. The food preparation process in the Saudi McDonald’s Company branch is similar to the food preparation of the McDonald’s Company branch in India. The implementation of only one standard tried a nd tested ingredient choosing, and food cooking, and food preparation in all the McDonald’s Company branches around the world ensures that the outcome of each McDonald’s Company food and beverage activity complies with the company’s preset quality standards. The company implements preset standards as a measure of quality performance. All branches must adhere to the standards for the sake of maintaining the company’s top spot in the world’s fast food market segment. The McDonald’s Company officers compare the employees’ actual job performance with established standards with the aim of improving any lackluster service performed by the company’s crew. The McDonald’s Company officers do not waste any time in correcting or alleviation any customer complaints. The McDonald’s Company food crew is a human being, sometimes one commits unintentional errors. The new greenhorn employees are apt to commit mistakes fulfilling t he needs, wants, and caprices of the clients. The McDonald’s Company must be quick to remedy such errors to ensure the company will continue to patronize the company’s products and services. It is also customary to post the picture of the best employee of the month in each McDonald’s Company branch as a reward for enthusiastic and hardworking employees. Recommendations Based on the above discussion, it is highly recommended that the company continue its present course in terms of ingredient choosing, food cooking, food preparation, and pricing of the regularly sold McDonald’s Company products that include the â€Å"Big Mac†, Chicken McNuggets, the Frappes, and the standard hamburger, coffee, egg McMuffins, chicken, and other McDonald’s mainstay products being sold in its more than 50 years of existence. The company should continue to expand its horizons by setting up more branches in other communities and countries to ensure that the worldâ €™s craving for the favorite McDonald’s Company products will be filled to overflowing status. The Company does not have to retrench its employees because the company’s food and beverage market segment continues to generate huge revenues and profits. The company can use a combination of online (internet website) ordering, cell phone texting, and phone calls as a means for current and future clients to fill their need for the mouth-watering McDonald’s Company products. In terms of the future, the horizon is crystal clear. Crystal clear means the company sees an increase in the number of McDonald’s Company branches sprouting like mushrooms in other cities that do not have a McDonald’s Company branch within the reach of the hamburger-loving, French fry-loving, and chicken McNuggets-craving residents. Using trend analysis, since the current trend of setting up new McDonald’s Company branches in the past has spelled financial success, the com pany should continue in its unwavering stand to set up new branches in other parts of the world. In terms of rationalizing, the company has been able to generate profits from each branch set up in major places where a huge volume of people congregate, the company should continue its present course to set up new McDonald’s Company branches, in malls, groceries, busy street corners, airports, train stations, and other busy intersections around the world. Conclusion Marketing includes offering quality products at reasonable prices. The history of McDonald’s Company from its humble birth in California to its current worldwide acceptance as the best seller in the food and beverage market segment shows the company deserves the accolades for striving to be the best in terms of product quality and quality service. Specifically, the SWOT analysis scrutinizes the strengths, weaknesses, opportunities, and threats of McDonald’s. The recommendations show that McDonaldâ€℠¢s continue its present course because the company will continue to generate more revenues and profits. Indeed, McDonald’s Company continues to successfully implement textbook-based marketing strategies to retain its catapulted stature as one of the best in the restaurant, food, and beverage world. Bohm, Anja M. The SWOT Analysis. New York: Grin Press, 2009. Gilbert, Sara P. The Story of McDonalds. New York: Creative Press, 2008. Moore, Karl A. Marketing: The Basics. New York: Taylor Francis Press, 2009. Pahl, Nadine R. SWOT Anaysis, Methodology, and Practical Approach. New York: Grin Press, 2009.

Gandhis Salt March

Gandhi's Salt March On March 12, 1930, a group of Indian independence protesters began to march from Ahmedabad, India to the sea coast at Dandi some 390 kilometers (240 miles) away. They were led by Mohandas Gandhi, also known as the Mahatma, and intended to illegally produce their own salt from the seawater.  This was Gandhis Salt March, a peaceful salvo in the fight for Indian independence. Satyagraha, an Act of Peaceful Disobedience The Salt March was an act of peaceful civil disobedience or satyagraha, because, under the law of the British Raj in India, salt-making was banned. In accordance with the 1882 British Salt Act, the colonial government required all Indians to buy salt from the British and to pay a salt tax, rather than producing their own. Coming on the heels of the Indian National Congresss January 26, 1930, declaration of Indian independence, Gandhis 23-day-long Salt March inspired millions of Indians to join in his campaign of civil disobedience. Before he set out, Gandhi wrote a letter to the British Viceroy of India, Lord E.F.L. Wood, Earl of Halifax, in which he offered to halt the march in return for concessions including the abolition of the salt tax, reduction of land taxes, cuts to military spending, and higher tariffs on imported textiles. The Viceroy did not deign to answer Gandhis letter, however. Gandhi told his supporters, On bended knees, I asked for bread and I have received stone instead- and the march went on. On April 6, Gandhi and his followers reached Dandi and dried seawater to make salt. They then moved south down the coast, producing more salt and rallying supporters. Gandhi is Arrested On May 5, the British colonial authorities decided that they could no longer stand by while Gandhi flouted the law. They arrested him and severely beat many of the salt marchers. The beatings were televised around the world; hundreds of unarmed protesters stood still with their arms at their sides while British troops smashed batons down on their heads. These powerful images stoked international sympathy and support for the Indian independence cause. The Mahatmas choice of the salt tax as the first target of his non-violent satyagraha movement initially sparked surprise and even derision from the British, and also from his own allies such as Jawaharlal Nehru and Sardar Patel. However, Gandhi realized that a simple, key commodity like salt was the perfect symbol around which ordinary Indians could rally. He understood that the salt tax impacted every person in India directly, whether they were Hindu, Muslim or Sikh, and was more easily understood than complex questions of constitutional law or land tenure. Following the Salt Satyagraha, Gandhi spent nearly a year in prison. He was one of more than 80,000 Indians jailed in the aftermath of the protest; literally millions turned out to make their own salt. Inspired by the Salt March, people across India boycotted all kinds of British goods, including paper and textiles. Peasants refused to pay land taxes. The Government Attempts to Quell the Movement The colonial government imposed even harsher laws in an attempt to quell the movement. It outlawed the Indian National Congress, and imposed strict censorship on Indian media and even private correspondence, but to no avail. Individual British military officers and civil service employees anguished over how to respond to non-violent protest, proving the effectiveness of Gandhis strategy. Although India would not gain its independence from Britain for another 17 years, the Salt March raised international awareness of British injustices in India. Although not many Muslims joined Gandhis movement, it did unify many Hindu and Sikh Indians against British rule. It also made Mohandas Gandhi into a famous figure around the world, renowned for his wisdom and love of peace.

Air traffic controllers Assignment Example | Topics and Well Written Essays - 250 words

Air traffic controllers - Assignment Example In addition to that, the confrontation polarized American politics in ways that hinder the populace from dealing with the root of the country’s economic problems. Reagan took an enormous risk by firing the individuals on strike. Air travel was put in serious jeopardy, and the system took several years and cost billions of dollars (more than the amount demanded by PATCO) to return to normal (Daily Kos 2012) The number of workers taking part in walkouts in 2010 was two percent less than it had been in 1952 when the actors’ strike was led by Reagan. Unions therefore lack the leverage once associated with strikes, and have not been able to put pressure on employers to raise wages with the rise in productivity. Inequality has risen to a level that was not experienced since the 1920s when Reagan was in his boyhood (Daily Kos 2012). The event was and is still rightfully a moment that can be considered an attempt by the Republican Party to annihilate unions as well as the union movement. Since Reagan’s confrontation with PATCO, there has been a precipitous decline in the membership of unions, coupled with working class Americans experiencing stagnant salaries and wages, while the pay of senior executives who control big industries and corporations rises to unimaginable levels. During the last days of his 1980 election campaign, Reagan wrote to Robert Poli-PATCO’s president, expressing his understanding of the many concerns air traffic controllers experienced with regard to working conditions, pay, and outmoded equipment. He made a promise to avail up-to date equipment and working schedules that were not brutal, in accordance with public safety. PATCO endorsed Reagan, who on becoming president acted in contravention to his word (Daily Kos 2012). Based on the premises mentioned, Reagan was wrong to f ire the traffic controllers. Daily Kos. (2012).† Remembering

Topics in cultural studies Essay Example | Topics and Well Written Essays - 1250 words

Topics in cultural studies - Essay Example This was especially evident in the strong resistance that missionaries had to face, as well as the general attitude that greatly condemned adapting to the western religion or culture significantly. The reason for this might perhaps be that India and China were far more developed than Africa. They had stronger roots within their own society and they had a strong sense of identity and development, both cultural and otherwise. Africa on the other hand was relatively more primitive than these countries and there were also fewer people. Furthermore, Africa experienced a considerable amount of syncretism owing to the interconnections and interactions that arose during the slave trade movement (Curto & Soulodre-La France, 2005). That's why when the encountered western culture, they were far more ready to adopt it, and had far fewer reasons to resist it. India and China had their own cultures and religions and they had developed them over hundreds of years, and so they did not take to adapti ng to foreign cultures that easily. What legacies have the differences in types of encounters and degrees of cultural change left today? The effects of the different sort of reactions syncretism faced in Africa and China and India have left a significant impact on them even today. China and India are both highly integrated nations, because they have a strong sense of self-identity and a unique cultural integrity, on which they can build their basis of individuality and take their stand of independence on. Neither is easily influenced by outside factors, and each has a distinct sense of common identity among its people, giving rise to a sense of unity and oneness of thinking, evident in the harmony the people of each country have with each other. Africa on the other hand doesn't seem to have such a strong sense of self-identity and legacy. Although on a very small scale, various communities have managed to retain a unique cultural identity, by and large, African culture has adapted v arious elements of American syncretism particularly in terms of religious dominance. This is also true when viewed inversely, that is African syncretism in America, as African culture has also left a significant impact on American culture, but when viewing Africa itself, it seems fairly evident that Africa considerably lost its own unique sense of identity when undertaking American influence. Of course now that Africa is again regaining some sense of identity, this unique sense of culture also seems to be returning, with the Africans referring to their own ancient uniqueness more and more, but the religious dominance and syncretism is still evident and has left its on mark on African culture (Greenfield, Droogers & Droogers, 2001) by breaking the strong foundation that a region's cultural identity provides it, which can be observed in culturally strong nations such as India and China. Had syncretism not occurred in the Americas, how might modern culture be different? North America h as experienced more syncretism than perhaps any other prominent society of the modern day era. This is in terms of religion as well as culture syncretism. When colonists from all over the world arrived in America, they laid down their roots and foundations, each setting up

Rate of Reaction Coursework Essay -- GCSE Chemistry Coursework Investi

Rates of Reaction A chemical reaction can only occur between particles when they collide (hit each other). Particles may be atoms, ions or molecules. There is a minimum amount of energy which colliding particles need in order to react with each other. If the colliding particles have less than this minimum energy then they just bounce off each other and no reaction occurs. This minimum energy is called the activation energy. The faster the particles are going, the more energy they have. Fast moving particles are more likely to react when they collide. You can make particles move more quickly by heating them up (raising the temperature). Changing the Rate of a Reaction. There are 5 ways to increase the rate of a chemical reaction. They are all understood in terms of collision theory. The rate of a chemical reaction may be increased by 1) Raising the temperature. 2) Increasing the concentration (in solution). 3) Increasing the pressure (in gases). 4) Increasing the surface area of a solid. 5) Use a catalyst. Measuring the Rate. The reaction between sodium thiosulphate solution and dilute hydrochloric acid. HCl + sodium thiosulphatearrowsodium chloride + sulphur dioxide + sulphur + water. HCl(aq) + Na2S2O3(aq) arrow NaCl(aq) + SO2(g) + S(s) + H2O(l) The solid sulphur (S(s)) formed in this reaction makes the colorless solution go cloudy. The reaction is usually carried out in a flask placed on a piece of white paper which has a ...

How far are woman and goddesses responsible for the problems that Odysseus faces on his journey? Essay

In Homer’s Odyssey women are responsible for many of the problems that Odysseus faced during his journey back to Ithaca. This essay will analyse how far women were responsible and also compare it to far other things caused problems for Odysseus. The first woman that I think caused Odysseus problems on his journey is Calypso. Calypso, her name meaning â€Å"the concealer† in Greek, using her beauty kept Odysseus captive on her island for seven years. â€Å"He is left to languish in misery in the island home of Calypso, who keeps him captured there.† (Page 63) Odysseus is upset because firstly on the island of Ogygia, Odysseus is powerless: he is no longer warrior and king but Calypso’s lover. The fact that she kept him captive is bad because had he remained on Ogygia, he would have no chance of ever getting any fame and glory. â€Å"His eyes were wet with weeping, as they always were† (Page 66). This quote also refers to this point because Odysseus w ants more than anything to return home, but he can’t and there is nothing Odysseus can do about it. The second reason that Calypso caused problems was the fact that she offered eternal life to Odysseus. â€Å"Yet had you any inkling of the full measure if misery you are bound to endure before you reach your native land, you would stay and share this home with me, and take on immortality.† (Page 68) This ironically, she is just offering him a form of death as he would be isolated from the rest of the world. It would also prevent him continuing on his journey. On the other hand though, firstly, if it hadn’t been for the Charybdis and the Gods, Odysseus wouldn’t be on Ogygia. â€Å"Nine days of drifting followed; but in the night of the tenth the gods washed me up on the island of Ogygia† (Page 168), conveys that the Gods caused Odysseus to be on Ogygia. Also the person who alerts the Gods of Odysseus current location and situation is Athene, who of course is also a woman. Not only that but while Odysseus was being held on Ogygia he was very well treated by Calypso, she fed him, bathed him and clothed him and she shows great signs of Xenia not just to Odysseus but to Hermes as well. The second woman who was responsible for problems that Odysseus faced was Circe. Firstly she turned all but one of Odysseus’ men into pigs and delayed Odysseus’ progress. â€Å"Now they had pig’s heads and bristles and they grunted  like pigs; but their minds were as human as they had been before,† (Page 131) this quote depicts Circe’s cruelness towards Odysseus’ men. Secondly Circe again stalls Odysseus from completing his journey back to Ithaca. â€Å"You are worn out and dispirited, always brooding on the hardships of your travels. Your sufferings have been so continuous that you have lost all pleasure in living.† (Page 136) This quote shows how Circe convinced Odysseus and his men to spend more time on the island. Thirdly Circe made Odysseus and his men take a different route, via the prophet Teiresias, rather than going straight back to Ithaca. â€Å"But Circe has marked out a very different route- to the Halls of Hades and the dreaded Persephone.† (Page 139) This makes the rest of Odysseus’ crew very upset. â€Å"When I told them they were heart-broken. They sat down where they were and tore their hair out.† (Page 139) Circe was very useful on the other hand. Had they not resumed their journey via the prophet Teiresias in the Underworld they would be completely ignorant to the dangers of Scylla, Charybdis and the Sirens ahead. She was also useful to Odysseus as she bore his child. The last women who were responsible for problems on Odysseus’ journey were the Sirens. â€Å"For with their high clear song the Sirens bewitch him, as they sit there in a meadow piled high with the mouldering skeletons of men, whose withered skin still hangs upon their bones.† (Page 158) This quote conveys how savage the Sirens are and that if Odysseus and his men did cross the Sirens without knowing they would have had a nasty death. â€Å"There is no homecoming for the man who draws near them unawares and hears the Sirens’ voices; no welcome from his wife, no little children brightening at their father’s return.† (Page 158) This quote depicts the fact that if Circe hadn’t told Odysseus and his men to go and seek Teiresias then they would never have found out about the Sirens and therefore suffered as a result. So to conclude I think that women were only responsible for some of the problems on Odysseus’ journey as although most of the women hold him up on his journey, (one of them for seven years) they not only show him xenia but they also give him good and sometimes life saving advice.

Nelson Mandela Fight For Human Rights - 796 Words

There is a lot of discrimination, and people all over the world suffer from it. That’s why it is important to fight for human rights. There are many people who stand up to fight to keep their human rights. Nelson Mandela fought for everyone to be free. Gandhi fought to end racial injustice in South America and to be independent from Britain. Erika Andiola fought for her brother and mother’s rights from being detained because her family were immigrants. These three individuals all fought for their human rights and freedom from discrimination. Nelson Mandela was in prison for a long time, and after truly thinking about people being free, he realized that no one was truly free. He thought that he should make everyone one free. â€Å"In those long†¦show more content†¦South Africa wasn’t friendly to non-whites which lead to everyone fighting to end racial injustice. â€Å". . . South Africa was not a friendly place for non-whites† (Satyagraha: Gandhi ’s Legacy). Gandhi found out that when he was in South Africa, that is was only friendly to whites and not non-whites. Part of the reason that South Africa was like that was because it was part of the British colony. â€Å"Part of the problem in South Africa was that it was part of the British colony. . . . It was this situation that led to much of the racial tension in the country. . . † (Satyagraha: Gandhi’s Legacy). If South Africa were to get independence from Britain, which they later did, then the racial tension would go down. Overall, Gandhi fought hard to gain independence from Britain and to end racial injustice. Erika Andiola fought for her mother and brother to stop being deported so much. â€Å"detained her mother, Maria Arreola, and her brother, Heriberto Andiola Arreola† (Foley ...). Her mother and brother have been detained many times and Erika still fights to stop them from being detained. It took her all day to stop the deportation only one person. â€Å". . . it took all day and thousands of calls to stop the deportation of one person† (Foley ...). It wasn’t easy for Erika to get one person out, and for more than one, it is much harder. Her family also had people with misinformation, and they raided their house. â€Å"Erika shared her terrifying story of the ICE raid of her home. . .Show MoreRelatedNelson Mandela And The Fight For Human Rights1305 Words   |  6 PagesNelson Mandela Apartheid is â€Å"a former policy of segregation and political and economic discrimination against non-European groups in the Republic of South Africa† (Merriam-Webster’s online dictionary, n.d.). When you hear the word apartheid, you automatically think of Nelson Mandela, the most influential man in the fight for human rights for black South Africans. Mr. Mandela was a Visionary and Ethical Leader. 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